- What is your name or artist pseudonym?
Amy Croft ( Founder of Modja Modja House)
2. How would you describe your practice?
Open, curious and porous!
I work across fine art, craft and design often taking on different roles as the artist, maker, art director or curator. What runs through all these activities is a deep interest in materials, processes of making and a curiosity for the way's we understand the world around us. This has led to projects that have explored the nature of Daydreaming (https://creative.amycroft.co.
3. Do you have some of your artwork examples you could share with us?
Most recently I have been developing a series of Japanese Noren curtains inspired by a korean patchwork technique called Bojagi. (you have these images already)
Tile Designs:
Watch the video HERE.
4. What/ who are your artistic inspirations?
Erica and Faye Toogood are inspirations for the way their work encompasses fashion and interior design while still being deeply connected to fine art practice.
Each of my Noren pieces are sewn in my studio at home which feels like a quiet tribute to the Omega Workshops, Charleston House, and the Bloomsbury Group — places where art, craft, and daily life were completely intertwined.
5. Do you have any interests outside of art and design?
When I am not working in the studio I am hosting guests at our small bed and breakfast in Margate called Modja Modja House!
6. Do you have any plans/ideas for things you would love to do in the future?
One thing I’ve been especially drawn to is the use of subtle hues and colour palettes in Japanese design — something I first became aware of through the book A Dictionary of Color Combinations by Sanzo Wada (1883–1967). In the next few months I will be experimenting with dyeing my own fabrics using traditional Japanese plant dyes, like persimmon, Kihada (Amurcorktree) and shikon (Purple Gromwell root). With these fabrics, I would like to develop a new collection of Noren and unisex workwear shirts.
You can shop Amy's Noren Noren HERE.
WEBSITE : MODJA MODJA